the team helping shape the future of food.

Salt Partners Group is a development and investment company focused on the food and beverage industry. From restaurants and bars to CPG brands and industry-defining food tech, Salt is an essential ingredient in the future of food.

We built a simple, striking identity that extends their mark — the Chinese character for Salt — into a type-driven website highlighting their investments and featuring an editorial section for industry insights.

Salt is an essential ingredient, and Salt Partners Group is an essential ingredient in the future of food. Salt's founder, Hanson Li, came to us with an open-ended proposal to expand their story online and elevate the existing branding.

Given that their accolades over the years have included multiple Michelin stars, several exits, and a litany of high profile chefs and industry leaders, the website serves to showcase the work they've done. Their restaurants and bars are central to the Bay Area's hospitality landscape, and they've helped brands like Humphry Slocombe Ice Cream become national favorites.