Lost Coast Outfitters is a world-class fly shop and wilderness supplier. We've partnered with them since day one designing product, photographing expeditions, and directing the visual development of the brand. Recently, we redesigned their custom Shopify store — a huge online inventory of specialized gear.
The site needed to be easy to navigate across devices, and features original photography as well as LCO products designed and developed by Dines & Co.
Much of the inspiration and direction for the website came from an earlier LCO build-out, the shop in downtown San Francisco. The space needed to transport customers away from the chaos of the city into a more fitting environment for a fly shop. It only made sense to pull a classic B&W image from the father of fly fishing photography, Val Atkinson, for the wall mural.
And like the website, the space needed to be well merchandised given the extensive product offering.
At the heart of LCO’s story is photography that compels people to get outside.
Fly fishing gives us an opportunity to photograph in places where other campaigns never go. The images aren't product focused, instead capturing the people and environments at the core of the sport. It never gets old.
Lost Coast's library is full of photographs from around the world that defy traditional 'seasonal' marketing and focus on the throughline of the sport – spending time in nature with likeminded people.
Photography: David Dines