Branding a family-run restaurant and brewery.

Working with Steele & Hops from day one, we were responsible for the identity, website and photography. A true neighborhood hangout, the focus was always on food and family, and building a brand that’s accessible to everyone.

Beginning with the name – a nod to its Steele Street location and Santa Rosa’s brewing history – we were inspired by historic B&W photos of the hops farmers of Santa Rosa. Eventually those photos would make up the core interior design of the restaurant, an homage to the area’s long brewing history.