Creative Direction for the San Francisco Fly Shop.

Lost Coast Outfitters is the leading supplier of fine adventure gear for the Bay Area and beyond. More than a fly shop, it’s a brand built around spending time outdoors and the belief that life is better around a campfire.

As the founding creative director, David Dines built the website and continues to supply a steady stream of photography and content to friend and founder, George Revel.

Really, we just like to travel and fish.

Lost Coast Outfitters is a brand that champions being outdoors, not looking outdoorsy. Authenticity is everything means we travel often and have no problem beating up our gear.